News from Shubert Ticketing
Broadway Rolls Out the Red Carpet for INTIX 2020
1/30/20
Shubert was proud to be a prominent part of this event, capitalizing on the conference’s location to bring Broadway to the forefront of the ticketing conversation.
Read more.
1/30/20
Shubert was proud to be a prominent part of this event, capitalizing on the conference’s location to bring Broadway to the forefront of the ticketing conversation.
Read more.
INTIX Honors 2020 Awards Recipients at 41st Annual Conference & Exhibition
1/22/20
Christine Payne, Access
INTIX’s highest honor is The Patricia G. Spira Lifetime Achievement Award. The 2020 recipient is Vince Rieger, Senior Director of Business Development for Shubert Ticketing.
Read more.
1/22/20
Christine Payne, Access
INTIX’s highest honor is The Patricia G. Spira Lifetime Achievement Award. The 2020 recipient is Vince Rieger, Senior Director of Business Development for Shubert Ticketing.
Read more.
Who Pays for the Marketing When We Market Broadway Week?
1/9/20
It’s become an important part of the theatre calendar for the slowest, softest, coldest weeks of the year when locals and visitors alike are loath to step outside their door. So how did it all begin?
Read more.
1/9/20
It’s become an important part of the theatre calendar for the slowest, softest, coldest weeks of the year when locals and visitors alike are loath to step outside their door. So how did it all begin?
Read more.
FutureTix Symposium Boasts Collaboration
11/8/19
Kelly Brennan, FutureTix
Vince Rieger named 2019 Ticketing Titan.
Read more.
11/8/19
Kelly Brennan, FutureTix
Vince Rieger named 2019 Ticketing Titan.
Read more.
Building a Better Focus Group
10/31/19
How do you populate a focus group with people who are well-informed, and not just people who say they are to collect a participation fee? Use actual Broadway ticket buyers.
Read more.
10/31/19
How do you populate a focus group with people who are well-informed, and not just people who say they are to collect a participation fee? Use actual Broadway ticket buyers.
Read more.
It's Not "Bitcoin the Musical," but Blockchain Technology is Coming to Broadway
10/16/19
Christopher Zara, Fast Company
Buying tickets for a Broadway show can involve an awful lot of unwelcome drama, so it’s not surprising that some of the theater industry’s biggest players are looking for ways to make ticket buying more secure.
Read more.
10/16/19
Christopher Zara, Fast Company
Buying tickets for a Broadway show can involve an awful lot of unwelcome drama, so it’s not surprising that some of the theater industry’s biggest players are looking for ways to make ticket buying more secure.
Read more.
The First Annual Vince Rieger TriTix Industry Impact Award Presented at The TriTix Forum in NYC
9/23/19
Walter McBride, BroadwayWorld
The first annual Vince Rieger Tritix Industry Impact Award was presented to 40-year industry veteran Vince Rieger at the TriTix Regional Ticketing Forum on September 19, 2020.
Read more.
9/23/19
Walter McBride, BroadwayWorld
The first annual Vince Rieger Tritix Industry Impact Award was presented to 40-year industry veteran Vince Rieger at the TriTix Regional Ticketing Forum on September 19, 2020.
Read more.
A Big Update from the Broadway Tech Accelerator
8/15/19
As part of the Broadway Tech Accelerator, True Tickets believes they can reduce what they see are the biggest problems with ticketing today: shows sold out in seconds, outrageous resale prices, and fraud.
Read more.
8/15/19
As part of the Broadway Tech Accelerator, True Tickets believes they can reduce what they see are the biggest problems with ticketing today: shows sold out in seconds, outrageous resale prices, and fraud.
Read more.
Shubert Ticketing Launches Telecharge Assured to Guarantee Fair Access
7/29/19
Shubert Ticketing has just launched Telecharge ASSURED- a new platform designed to facilitate fair access to individual ticket-buyers when seats go on sale to the general public.
Read more.
7/29/19
Shubert Ticketing has just launched Telecharge ASSURED- a new platform designed to facilitate fair access to individual ticket-buyers when seats go on sale to the general public.
Read more.
Keeping it Fair - Success at the Hamilton Onsale in Philadelphia
7/18/19
After various Broadway Philadelphia subscriber and member presales, the day was upon us. Here’s what we did to make sure it was successful… and fair.
Read more.
7/18/19
After various Broadway Philadelphia subscriber and member presales, the day was upon us. Here’s what we did to make sure it was successful… and fair.
Read more.
Demographics, Filters and Artificial Intelligence - What's New with Datapulse
5/2/19
One of the most important pieces of Broadway’s ticketing puzzle is data and reporting. That’s why at Shubert Ticketing, we’re taking Datapulse, our popular cloud-based dashboard, and giving it an entirely new platform.
Read more.
5/2/19
One of the most important pieces of Broadway’s ticketing puzzle is data and reporting. That’s why at Shubert Ticketing, we’re taking Datapulse, our popular cloud-based dashboard, and giving it an entirely new platform.
Read more.
Why Visiting Broadway?
4/4/19
Visiting Broadway is a new industry initiative that targets inbound tourists from top international markets.
Read more.
4/4/19
Visiting Broadway is a new industry initiative that targets inbound tourists from top international markets.
Read more.
Broadway Tech Accelerator, Help Fuel Innovation (Part 2)
3/28/19
Broadway Tech is a 13-week program for “pre-seed,” “seed,” and “series A” startups that are ready to expand into the U.S. live entertainment market.
Read more.
3/28/19
Broadway Tech is a 13-week program for “pre-seed,” “seed,” and “series A” startups that are ready to expand into the U.S. live entertainment market.
Read more.
Broadway Tech Accelerator, Help Fuel Innovation (Part 1)
3/21/19
What exactly is an accelerator, and how can the industry get involved in this new initiative?
Read more.
3/21/19
What exactly is an accelerator, and how can the industry get involved in this new initiative?
Read more.
NYC Broadway Week Breaks Records
3/7/19
Winter 2019 was the highest selling Broadway Week ever, with 141,602 tickets sold across 24 participating shows, generating $9,642,046 in revenue (up $598K from the previous record of $9MM in Winter 2016).
Read more.
3/7/19
Winter 2019 was the highest selling Broadway Week ever, with 141,602 tickets sold across 24 participating shows, generating $9,642,046 in revenue (up $598K from the previous record of $9MM in Winter 2016).
Read more.
Shubert Organization and Partners Will Bring a Startup Accelerator to Broadway
3/7/19
Broadway News
The Shubert Organization is teaming up with two partners to bring Silicon Valley to Broadway.
Read more.
3/7/19
Broadway News
The Shubert Organization is teaming up with two partners to bring Silicon Valley to Broadway.
Read more.
Tending Your Social Media Following
2/28/19
For us, it’s not about how many followers we have for our various brands, but how we engage with people who follow us.
Read more.
2/28/19
For us, it’s not about how many followers we have for our various brands, but how we engage with people who follow us.
Read more.
Contextual Data, Part 1 - Boosting Conversion Rates
1/31/19
You may or may not already know about “contextual data.” It’s all the additional data points that provide color commentary to a measurement. So what and where is this data for Broadway ticket buyers and theatergoers?
Read more.
1/31/19
You may or may not already know about “contextual data.” It’s all the additional data points that provide color commentary to a measurement. So what and where is this data for Broadway ticket buyers and theatergoers?
Read more.
Kids (and Parents) Buy the Darnedest Things
1/17/19
The amount of money spent by parents to send their kids to BroadwayCon is a fantastic indicator that a child’s interest in Broadway generates adult spend.
Read more.
1/17/19
The amount of money spent by parents to send their kids to BroadwayCon is a fantastic indicator that a child’s interest in Broadway generates adult spend.
Read more.
UBERs, Tickets, and Econ 101
11/8/18
It can be argued that interventions in market economics—in this case, both supply and pricing of the taxi market—can have surprising outcomes, especially when new technologies arise.
Read more.
11/8/18
It can be argued that interventions in market economics—in this case, both supply and pricing of the taxi market—can have surprising outcomes, especially when new technologies arise.
Read more.
Here are Now: Social Customer Service
11/1/18
These days, the demand for prompt, reliable customer service on social media is huge. Using your social channels to talk to customers and answer questions has gone from a “nice to have” to a “must have” in a few short years.
Read more.
11/1/18
These days, the demand for prompt, reliable customer service on social media is huge. Using your social channels to talk to customers and answer questions has gone from a “nice to have” to a “must have” in a few short years.
Read more.
Please Be Informed: Communicating Clearly with Customers
10/18/18
Broadway has been around for over 100 years, and it can feel like it sometimes—especially in the ways we communicate with our ticket buyers.
Read more.
10/18/18
Broadway has been around for over 100 years, and it can feel like it sometimes—especially in the ways we communicate with our ticket buyers.
Read more.
Leaning into the Brand
9/13/18
Like Nike, the brand of Broadway has a core progressive ethos.
Read more.
9/13/18
Like Nike, the brand of Broadway has a core progressive ethos.
Read more.
Broadway Week Gets a Summer Brand Refresh
8/30/18
We’ve been working with our good friends at NYC & Company on Broadway Week for over eight years now, and in that time their creative department has come up with some pretty fantastic ways to brand and promote the seasonal 2-for-1 ticket program.
Read more.
8/30/18
We’ve been working with our good friends at NYC & Company on Broadway Week for over eight years now, and in that time their creative department has come up with some pretty fantastic ways to brand and promote the seasonal 2-for-1 ticket program.
Read more.
¡Bienvenidos a Broadway!
8/16/18
How important is the Hispanic audience to Broadway? According to our friends at Univision Communications, more and more every year.
Read more.
8/16/18
How important is the Hispanic audience to Broadway? According to our friends at Univision Communications, more and more every year.
Read more.
1,000,000 Wifi Logins and Counting
8/9/18
As Shubert nears its 1 millionth unique wifi user (should happen later this month), we’ve been able to engage current audiences and cultivate future attendees.
Read more.
8/9/18
As Shubert nears its 1 millionth unique wifi user (should happen later this month), we’ve been able to engage current audiences and cultivate future attendees.
Read more.
What's the Difference Between a Broadway Show and a Soybean?
8/2/18
If you're talking trade policy, not as much you might think.
Read more.
8/2/18
If you're talking trade policy, not as much you might think.
Read more.
Broadway Barks, the Dog Days, and the Long Tail
7/12/18
Broadway Barks is this weekend, and that got us thinking about the importance of the “long tail” of distribution in the dog days of summer.
Read more.
7/12/18
Broadway Barks is this weekend, and that got us thinking about the importance of the “long tail” of distribution in the dog days of summer.
Read more.
Broadway's Top Heavy 2017-2018 Season
6/21/18
While demand for hot-ticket shows is driving up average ticket prices and setting new weekly gross records, not every show on Broadway can be a mega hit. So has the strength at the top translated into any help for the bottom?
Read more.
6/21/18
While demand for hot-ticket shows is driving up average ticket prices and setting new weekly gross records, not every show on Broadway can be a mega hit. So has the strength at the top translated into any help for the bottom?
Read more.
The Enduring Appeal of Email Marketing
6/7/18
Over time, the popularity of email as a marketing tool has waxed and waned, but no matter how many times email is pronounced dead, marketers keep coming back.
Read more.
6/7/18
Over time, the popularity of email as a marketing tool has waxed and waned, but no matter how many times email is pronounced dead, marketers keep coming back.
Read more.
Face-to-Face with the Travel Industry at IPW 2018
5/31/18
IPW is the most important Visit USA tradeshow of the year and the place where Broadway has its largest wholesale travel marketing presence.
Read more.
5/31/18
IPW is the most important Visit USA tradeshow of the year and the place where Broadway has its largest wholesale travel marketing presence.
Read more.
The New Technology About to Revolutionize Broadway
5/19/18
Playbill
For once, a reason to cheer for smartphones at the theatre.
Read more.
5/19/18
Playbill
For once, a reason to cheer for smartphones at the theatre.
Read more.
Radical Hospitality Makes Broadway More Accessible
5/17/18
The session at the League's Spring Road Conference focused on new initiatives that are making Broadway more accessible for everyone both in New York City, and soon on the Road.
Read more.
5/17/18
The session at the League's Spring Road Conference focused on new initiatives that are making Broadway more accessible for everyone both in New York City, and soon on the Road.
Read more.
The Past, Present, and Future of Ticketing is Female
5/10/18
With Mother’s Day coming up, we wanted to take a look at the ways in which moms—and women in general—support Broadway and serve as our most enthusiastic ambassadors and ticket buyers.
Read more.
5/10/18
With Mother’s Day coming up, we wanted to take a look at the ways in which moms—and women in general—support Broadway and serve as our most enthusiastic ambassadors and ticket buyers.
Read more.
Keeping a Close Eye on the Tony Noms
5/3/18
Online sales are only a piece of the sales volume puzzle; looking at Telecharge Call Center traffic and breaking down activity between desktop and mobile can help shows better understand buyer behavior.
Read more.
5/3/18
Online sales are only a piece of the sales volume puzzle; looking at Telecharge Call Center traffic and breaking down activity between desktop and mobile can help shows better understand buyer behavior.
Read more.
Win-Win
4/26/18
It’s awards season, and while we eagerly await the Tony Award® nominations next week, Audience Rewards is focused on a different type of win: increasing revenue for shows.
Read more.
4/26/18
It’s awards season, and while we eagerly await the Tony Award® nominations next week, Audience Rewards is focused on a different type of win: increasing revenue for shows.
Read more.
Willkommen, Bienvenue, Welcome
4/19/18
Shows in Shubert houses can now provide subtitles in virtually any language, via the same GalaPro app that powers closed captioning for audience members with hearing loss.
Read more.
4/19/18
Shows in Shubert houses can now provide subtitles in virtually any language, via the same GalaPro app that powers closed captioning for audience members with hearing loss.
Read more.
The Price is Right Here
4/12/18
Increasing the ability of customers to find tickets at the price they’re willing to pay—regardless of date or section—is a step in the right direction for mobile.
Read more.
4/12/18
Increasing the ability of customers to find tickets at the price they’re willing to pay—regardless of date or section—is a step in the right direction for mobile.
Read more.
Congestion Pricing Quick Snapshot
4/5/18
If you’re like us, you’ve been warily reading about proposed “congestion pricing” plans for cars in Manhattan’s central business district. Also, if you’re like us, you’re considering what the impact of these plans might be on Broadway.
Read more.
4/5/18
If you’re like us, you’ve been warily reading about proposed “congestion pricing” plans for cars in Manhattan’s central business district. Also, if you’re like us, you’re considering what the impact of these plans might be on Broadway.
Read more.
NYC 2017 Tourism: Better than Expected
3/29/18
We’re happy to report that, through NYC & Company’s efforts to double-down on its “All Are Welcome” message, visitation to New York City increased to 62.8M last year, a 3.8% improvement over 2016.
Read more.
3/29/18
We’re happy to report that, through NYC & Company’s efforts to double-down on its “All Are Welcome” message, visitation to New York City increased to 62.8M last year, a 3.8% improvement over 2016.
Read more.
Call Me Maybe
3/22/18
According to a global study from Verint Systems, consumers who experience positive service via human interaction are more likely to behave positively toward a brand.
Read more.
3/22/18
According to a global study from Verint Systems, consumers who experience positive service via human interaction are more likely to behave positively toward a brand.
Read more.
Travel Press Make It Big on Broadway
3/15/18
This event was possibly the first time a Broadway show had held a press event specifically geared towards travel writers, and the exclusive access didn’t go unnoticed by the invited journalists.
Read more.
3/15/18
This event was possibly the first time a Broadway show had held a press event specifically geared towards travel writers, and the exclusive access didn’t go unnoticed by the invited journalists.
Read more.
Lightning Strikes Twice
3/1/18
John Leguizamo’s Latin History for Morons was the hot ticket this fall and winter for the national Corporate Programs Division at Entertainment Benefits Group—comprised of Tickets at Work, Working Advantage, and Plum Benefits.
Read more.
3/1/18
John Leguizamo’s Latin History for Morons was the hot ticket this fall and winter for the national Corporate Programs Division at Entertainment Benefits Group—comprised of Tickets at Work, Working Advantage, and Plum Benefits.
Read more.
When Left to their Own Devices
2/15/18
By 2020, the largest international market for visitors to NYC will be China. And +60% of those people will be booking their travel on a mobile device.
Read more.
2/15/18
By 2020, the largest international market for visitors to NYC will be China. And +60% of those people will be booking their travel on a mobile device.
Read more.
It's OK To Look At Your Phone At A Broadway Show, If Your Hearing Is Impaired
2/11/18
NPR
New technology allows deaf and hearing-impaired people to enjoy shows with something most people have in their pocket — a smartphone.
Read more.
2/11/18
NPR
New technology allows deaf and hearing-impaired people to enjoy shows with something most people have in their pocket — a smartphone.
Read more.
Why "the best" marketing copy may be bad for your show
2/8/18
Why not lead with some of the things that make your show great? But over the years, hundreds of travel and tourism professionals have told us that their buyers tend to gloss right over that info, and if they can’t find something more about the show itself, they’re likely to move on.
Read more.
2/8/18
Why not lead with some of the things that make your show great? But over the years, hundreds of travel and tourism professionals have told us that their buyers tend to gloss right over that info, and if they can’t find something more about the show itself, they’re likely to move on.
Read more.
Cleanup in Aisle 5!
2/1/18
Recently, Shubert Ticketing/Telecharge engaged with IBM® Watson Customer Experience Analytics, a customer behavior analytics solution that enabled our team to replay real-world customer sessions and pinpoint issues—as if we were sitting next to the customer.
Read more.
2/1/18
Recently, Shubert Ticketing/Telecharge engaged with IBM® Watson Customer Experience Analytics, a customer behavior analytics solution that enabled our team to replay real-world customer sessions and pinpoint issues—as if we were sitting next to the customer.
Read more.
Because You Rock 🔶 Open Pronto
1/25/18
Informative subject lines are consistently outperformed by language that might surprise you, like catchphrases, emojis, and exclamations.
Read more.
1/25/18
Informative subject lines are consistently outperformed by language that might surprise you, like catchphrases, emojis, and exclamations.
Read more.
Marketing Broadway...In Any Language
1/18/18
It’s imperative to have local experts in every major market who understand the various languages and cultural intricacies—and who understand how to sell Broadway.
Read more.
1/18/18
It’s imperative to have local experts in every major market who understand the various languages and cultural intricacies—and who understand how to sell Broadway.
Read more.
Kids' Night - An Investment in the Future
1/11/18
The program, on its surface, is simple discounting, but it goes way beyond that to build new audiences of theater fans for Broadway.
Read more.
1/11/18
The program, on its surface, is simple discounting, but it goes way beyond that to build new audiences of theater fans for Broadway.
Read more.
Shubert Wins 2018 National Access Award from Hearing Loss Association of America
1/9/18
A number of technology breakthroughs designed to improve the theatergoing experience for audience members with special needs were introduced at Broadway’s Accessibility Summit in New York City on November 28, 2017.
Read more.
1/9/18
A number of technology breakthroughs designed to improve the theatergoing experience for audience members with special needs were introduced at Broadway’s Accessibility Summit in New York City on November 28, 2017.
Read more.
Broadway Says 你好 (Hello) to China - Part 2
1/4/18
It’s vital to tailor our marketing efforts and sales channels to accommodate the specific needs of the Chinese consumer.
Read more.
1/4/18
It’s vital to tailor our marketing efforts and sales channels to accommodate the specific needs of the Chinese consumer.
Read more.
The Gift of Theatre
12/21/17
Check out these incredible top 5 exclusive experiences enjoyed by Audience Rewards customers.
Read more.
12/21/17
Check out these incredible top 5 exclusive experiences enjoyed by Audience Rewards customers.
Read more.
Broadway Says 你好 (Hello) to China
12/14/17
China is the world's largest outbound travel market, and the total number exceeding 100 million travelers represents about only 9% of the country's population!
Read more.
12/14/17
China is the world's largest outbound travel market, and the total number exceeding 100 million travelers represents about only 9% of the country's population!
Read more.
Making Broadway More Accessible
12/7/17
On November 28, The Shubert Organization and Sound Associates played host to TDF and The Broadway League's first-ever Accessibility Summit, which drew more than 500 members of the theatre industry, along with community members from Deaf and hearing-loss community, and those living with vision loss.
Read more.
12/7/17
On November 28, The Shubert Organization and Sound Associates played host to TDF and The Broadway League's first-ever Accessibility Summit, which drew more than 500 members of the theatre industry, along with community members from Deaf and hearing-loss community, and those living with vision loss.
Read more.
'Tis the Season
11/30/17
Short-term promotions can have a long-term impact on the bottom line.
Read more.
11/30/17
Short-term promotions can have a long-term impact on the bottom line.
Read more.
Ring, Ring! Group Sales Customer Care Speaking
11/16/17
Opening a dialogue with the customer allows specialists to answer questions quickly and explain the process, in a way that they can’t via email.
Read more.
11/16/17
Opening a dialogue with the customer allows specialists to answer questions quickly and explain the process, in a way that they can’t via email.
Read more.
Shubert Ticketing Brings Its Tech Innovation to IAAPA
11/10/17
Known for unparalleled security and flexibility, Shubert Ticketing is now offering the same industrial-strength system that powers Broadway to attractions of any type and size, all tailored to the needs of each venue.
Read more.
11/10/17
Known for unparalleled security and flexibility, Shubert Ticketing is now offering the same industrial-strength system that powers Broadway to attractions of any type and size, all tailored to the needs of each venue.
Read more.
Fueling the Travel Market with API Technology, Part II
11/9/17
Ease of access and seamless operations keep the shelves filled with product (tickets) to buy.
Read more.
11/9/17
Ease of access and seamless operations keep the shelves filled with product (tickets) to buy.
Read more.
Fueling the Travel Market with API Technology, Part I
11/2/17
Broadway has embraced newer distribution methods to make it easier for potential customers to learn about shows and buy good tickets, in advance, at fair prices, in places where they want to shop. And the best way to do that is through API connectivity.
Read more.
11/2/17
Broadway has embraced newer distribution methods to make it easier for potential customers to learn about shows and buy good tickets, in advance, at fair prices, in places where they want to shop. And the best way to do that is through API connectivity.
Read more.
What's the Point?
10/26/17
Loyalty programs, from airlines to hotels, are only as impactful as the value they return to their customers in the form of points or miles that can be redeemed for tangible rewards.
Read more.
10/26/17
Loyalty programs, from airlines to hotels, are only as impactful as the value they return to their customers in the form of points or miles that can be redeemed for tangible rewards.
Read more.
MICE Means Big Business for Broadway
10/19/17
Meetings, Incentive travel, Conventions, and Exhibitions (MICE) have long been a massive contributing factor to tourism in New York.
Read more.
10/19/17
Meetings, Incentive travel, Conventions, and Exhibitions (MICE) have long been a massive contributing factor to tourism in New York.
Read more.
Marketing Innovation from the Shubert Summit 2017, Part II
10/5/17
Shubert Audience Services is in the process of implementing new technology in every theatre that will make it easier for visitors to NYC to get the most out of their show—using their own smartphones.
Read more.
10/5/17
Shubert Audience Services is in the process of implementing new technology in every theatre that will make it easier for visitors to NYC to get the most out of their show—using their own smartphones.
Read more.
Big Little Lies
9/28/17
Results show major discrepancies between what people self-report on surveys and the actual data.
Read more.
9/28/17
Results show major discrepancies between what people self-report on surveys and the actual data.
Read more.
Marketing Innovation from The Shubert Summit 2017, Part I
9/21/17
Persado, a product that Shubert has recently incorporated into its own email marketing, learns which subject line content engages with customers the most and can adjust on-the-fly to increase open rates and conversions.
Read more.
9/21/17
Persado, a product that Shubert has recently incorporated into its own email marketing, learns which subject line content engages with customers the most and can adjust on-the-fly to increase open rates and conversions.
Read more.
First-Ever Broadway Week Sweeps a Smash
9/14/17
This pilot initiative, designed to add excitement and web traffic for Broadway Week, is a partnership between NYC & Company and The Shubert Organization, leveraging Shubert’s popular online lottery technology.
Read more.
9/14/17
This pilot initiative, designed to add excitement and web traffic for Broadway Week, is a partnership between NYC & Company and The Shubert Organization, leveraging Shubert’s popular online lottery technology.
Read more.
Call Center, Part II: On the Front Lines
9/7/17
In weather emergencies and other unexpected events, many customers who purchased online prefer talking with an actual human being to get updates.
Read more.
9/7/17
In weather emergencies and other unexpected events, many customers who purchased online prefer talking with an actual human being to get updates.
Read more.
The Vast Reach of Corporate Benefits
8/31/17
With such extensive reach, it takes a new strategy and a longer-time-horizon game plan to reach all the consumers possible through this powerful path to a customer.
Read more.
8/31/17
With such extensive reach, it takes a new strategy and a longer-time-horizon game plan to reach all the consumers possible through this powerful path to a customer.
Read more.
The Student Group Surge
8/17/17
We all know group travel to Broadway has changed dramatically over the years; yet there is one consistent, bright, and continually growing portion of the group business: student & youth travel.
Read more.
8/17/17
We all know group travel to Broadway has changed dramatically over the years; yet there is one consistent, bright, and continually growing portion of the group business: student & youth travel.
Read more.
Operator? Get Me My Broadway Tickets
8/10/17
While virtually all industries experience the majority of their sales online, phone orders have not gone away and represent a valuable customer base.
Read more.
8/10/17
While virtually all industries experience the majority of their sales online, phone orders have not gone away and represent a valuable customer base.
Read more.
Master Class
7/27/17
What's the best way to develop loyalty with your customers? Create specialized ways to reward them!
Read more.
7/27/17
What's the best way to develop loyalty with your customers? Create specialized ways to reward them!
Read more.
Building on the Success of Broadway Week
7/20/17
To support sales during a seasonal slowdown, Broadway emulates a program celebrating 25 years of success - Restaurant Week.
Read more.
7/20/17
To support sales during a seasonal slowdown, Broadway emulates a program celebrating 25 years of success - Restaurant Week.
Read more.
Project: Time Off Encourages You to Take a Break!
7/13/17
Take a look at how enormous an impact vacation days, either utilized or not, have on the economy.
Read more.
7/13/17
Take a look at how enormous an impact vacation days, either utilized or not, have on the economy.
Read more.
What a Difference a Year Makes
6/29/17
The results are clear - when customers take advantage of rewards, they reward you back with increased sales!
Read more.
6/29/17
The results are clear - when customers take advantage of rewards, they reward you back with increased sales!
Read more.
Selling Broadway's Biggest Night
6/15/17
Shubert Ticketing reflects on the digital data from the Tony Awards®, and why we should harness this intense interest from viewers at home.
Read more.
6/15/17
Shubert Ticketing reflects on the digital data from the Tony Awards®, and why we should harness this intense interest from viewers at home.
Read more.
Broadway at IPW: Building Distribution Partnerships
6/8/17
Distribution partners are essential to reaching the diverse audiences needed to fill Broadway houses.
Read more.
6/8/17
Distribution partners are essential to reaching the diverse audiences needed to fill Broadway houses.
Read more.
Why Brand USA Matters to Broadway
6/2/17
As the destination marketing organization for the United States, Brand USA's mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide.
Read more.
6/2/17
As the destination marketing organization for the United States, Brand USA's mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide.
Read more.
Tourism Trends: Summer in the City
5/25/17
Tourism peeks in NYC in summer, but to entice these visitors to Broadway we must understand how seasonality affects the type of visitor.
Read more.
5/25/17
Tourism peeks in NYC in summer, but to entice these visitors to Broadway we must understand how seasonality affects the type of visitor.
Read more.
Where are the Suburbanites?
5/18/17
More people than ever are moving to the metro area, including the suburbs. But if that’s true, why aren’t we seeing these new suburban residents in our theatres?
Read more.
5/18/17
More people than ever are moving to the metro area, including the suburbs. But if that’s true, why aren’t we seeing these new suburban residents in our theatres?
Read more.
At the Ready for the Tony® Nom Onslaught
5/4/17
How does Telecharge prepare for an extreme uptick in site visitors who are eager to buy tickets for the season's highlighted shows?
Read more.
5/4/17
How does Telecharge prepare for an extreme uptick in site visitors who are eager to buy tickets for the season's highlighted shows?
Read more.
Compression Nights and Unconventional Wisdom
4/27/17
A few unsold hotel rooms are not the worst thing, contrary to what you might think!
Read more.
4/27/17
A few unsold hotel rooms are not the worst thing, contrary to what you might think!
Read more.
Ticketing Technology Forum Awards 2017 WINNER ANNOUNCED! 2017 TICKETING TECHNOLOGY OUTSTANDING ACHIEVEMENT AWARD: DAVID ANDREWS, Senior Vice President, The Shubert Organization
4/26/17
When he started there was only pegboards and paper. Now, there’s data and digits – and David Andrews has embraced the evolution.
Read more.
4/26/17
When he started there was only pegboards and paper. Now, there’s data and digits – and David Andrews has embraced the evolution.
Read more.
This Town is Crawling with Kids
4/20/17
Student groups are good business - explore ways to entice this demographic!
Read more.
4/20/17
Student groups are good business - explore ways to entice this demographic!
Read more.
Just our Imagination, Running Away with Us
4/13/17
Ticket pricing strategies for Telecharge, where the sales funnel is the widest!
Read more.
4/13/17
Ticket pricing strategies for Telecharge, where the sales funnel is the widest!
Read more.
Is China Broadway's Next Big Market?
4/6/17
Although a lot of Chinese citizens cannot afford overseas travel, the number who can and do is astounding.
Read more.
4/6/17
Although a lot of Chinese citizens cannot afford overseas travel, the number who can and do is astounding.
Read more.
Dynamic Pricing Lets Broadway Escape...The Insanity Zone
3/23/17
With dynamic pricing, shows having trouble moving full-price seats can lower prices (virtually on the fly) to make tickets more attractive to price-sensitive customers.
Read more.
3/23/17
With dynamic pricing, shows having trouble moving full-price seats can lower prices (virtually on the fly) to make tickets more attractive to price-sensitive customers.
Read more.
Rebranding is Easy
3/3/17
Shubert can seamlessly help your white label rebranding without ever needing to go off sale. Check out our most recent makeover at the Boch Center!
Read more.
3/3/17
Shubert can seamlessly help your white label rebranding without ever needing to go off sale. Check out our most recent makeover at the Boch Center!
Read more.
Show Your Ticket Buyers Some Love with Fan Clubs
2/9/17
Fan clubs allow you to nurture your ticket buyers and encourage social sharing and repeat attendance.
Read more.
2/9/17
Fan clubs allow you to nurture your ticket buyers and encourage social sharing and repeat attendance.
Read more.
Distribution Partners: Broadway's Global Reach
2/2/17
Discover the benefits of strategic distribution partnerships to reach international visitors, a group that stays longer and spends more!
Read more.
2/2/17
Discover the benefits of strategic distribution partnerships to reach international visitors, a group that stays longer and spends more!
Read more.
Audience Engagement: It's All in the Timing
1/11/17
Just planning or anticipating a vacation can make you happier than actually taking it. And engagement with anything related to that trip increases significantly. Shubert Ticketing discusses approaches to effectively communicate with your most engaged segment.
Read more.
1/11/17
Just planning or anticipating a vacation can make you happier than actually taking it. And engagement with anything related to that trip increases significantly. Shubert Ticketing discusses approaches to effectively communicate with your most engaged segment.
Read more.
Shubert Provides Ticketing to National Geographic
12/8/16
New First-In-Kind Entertainment Experience in NYC to utilize Shubert Ticketing's technology.
Read more.
12/8/16
New First-In-Kind Entertainment Experience in NYC to utilize Shubert Ticketing's technology.
Read more.
Learning from the Hotel World
12/8/16
Find out why the hotel industry no longer cuts brands after experiencing mergers.
Learn more.
12/8/16
Find out why the hotel industry no longer cuts brands after experiencing mergers.
Learn more.
Shubert Ticketing Launches Apple Pay and Google Wallet
7/22/2016
First use of contactless mobile payment technology in Broadway theatres.
Read more
7/22/2016
First use of contactless mobile payment technology in Broadway theatres.
Read more
Shubert Ticketing Acquires Choice Ticketing Systems
11/5/2015
Shubert Ticketing announces today the acquisition of Choice Ticketing Systems, an innovative, fast-growing company based in Boulder, Colorado...
Read more
11/5/2015
Shubert Ticketing announces today the acquisition of Choice Ticketing Systems, an innovative, fast-growing company based in Boulder, Colorado...
Read more
3rd Annual Interactive Summit
11/5/2015
Shubert Ticketing’s third annual Interactive Summit took place on October 27th at New World Stages in New York. This event draws ticketing industry...
Read more
11/5/2015
Shubert Ticketing’s third annual Interactive Summit took place on October 27th at New World Stages in New York. This event draws ticketing industry...
Read more
Upgrades to Telecharge.com!
10/29/2013
New Release Live This Morning. For the past several months, the Shubert Ticketing team has been hard at work on a website software release...
Read more.
10/29/2013
New Release Live This Morning. For the past several months, the Shubert Ticketing team has been hard at work on a website software release...
Read more.
The New Telecharge Mobile is Awesome!
8/19/2013
It’s never been easier to purchase the best tickets to Broadway’s hottest shows. We’ve completely redesigned our Telecharge.com mobile website...
Read more.
8/19/2013
It’s never been easier to purchase the best tickets to Broadway’s hottest shows. We’ve completely redesigned our Telecharge.com mobile website...
Read more.
Everything You Ever Wanted to Know About APIs*
4/2/2013
*But Were Afraid to Ask. If you travel in a particularly boring crowd, you may hear a lot these days about "APIs" – getting another company’s API...
Read more.
4/2/2013
*But Were Afraid to Ask. If you travel in a particularly boring crowd, you may hear a lot these days about "APIs" – getting another company’s API...
Read more.
Not Your Grandma’s Call Center
3/12/2013
Customer Service for the 21st Century. The recent launch of the new Telecharge.com provided our online customers with loads of new features...
Read more.
3/12/2013
Customer Service for the 21st Century. The recent launch of the new Telecharge.com provided our online customers with loads of new features...
Read more.
Recovering from Disaster
2/20/2013
Making things better, not worse, after the unexpected. Sandy, Nemo, and several other major storms have brought quite a bit of the unexpected to us...
Read more.
2/20/2013
Making things better, not worse, after the unexpected. Sandy, Nemo, and several other major storms have brought quite a bit of the unexpected to us...
Read more.