Demographics , Filters and Artificial Intelligence - What's New with Datapulse
5/2/19
One of the most important pieces of Broadway’s ticketing puzzle is data and reporting. That’s why at Shubert Ticketing, we’re taking Datapulse, our popular cloud-based dashboard, and giving it an entirely new platform.
Datapulse 4.0 is getting a new set of tools, deeper insights, and quicker access than ever before. About to begin beta testing, the new platform will encourage users to engage in a different way with their sales data in three key areas:
Seat Level Data Roll Up: Shubert’s powerful new data warehouse, which pulls transactions together at the seat level, will allow users to identify number of customers, orders per customer, and tickets per customer. Web performance data will soon be added for a fuller picture of the buying funnel, and users can expect metrics like topline tags for first time buyers, loyal customers, and super fans—new ways to view and synthesize data, aiding in the strategic planning process throughout the life of a show.
Dimensional Discovery: Building on seat level and patron data, users can drill down into the numbers based on almost any data point. For example: sales by zip code or gender AND zip, advance by seat location or only on Wednesdays, % capacity on weekdays and matinees, and so much more. Each metric (or dimension) layered on creates a more specific set of data to analyze. Beta users will help developers hone the use cases and applications.
Artificial Intelligence Recommendations: Datapulse’s new AI finds patterns, elevates outliers, and makes observations, so as beta users are notified of things like large international groups, price sets selling at an abnormal rate, and escalated “problem performances” (where sales are unusually low), the AI algorithm will formulate sales predictions and learn to think in ways specific to Broadway. We don’t expect predictions to be accurate to a high degree in the short term, but by 2020, we’re hopeful that Datapulse 4.0 will become a trusted voice at the strategy table.
We need your help. Current users of Datapulse and/or the STAR System who are interested in being a beta tester or who’d like a walkthrough of the first release of Datapulse 4.0 should contact Kyle Wright at kylew@shubertticketing.com.
For more information on The Shubert Organization, visit www.shubert.nyc.
Datapulse 4.0 is getting a new set of tools, deeper insights, and quicker access than ever before. About to begin beta testing, the new platform will encourage users to engage in a different way with their sales data in three key areas:
Seat Level Data Roll Up: Shubert’s powerful new data warehouse, which pulls transactions together at the seat level, will allow users to identify number of customers, orders per customer, and tickets per customer. Web performance data will soon be added for a fuller picture of the buying funnel, and users can expect metrics like topline tags for first time buyers, loyal customers, and super fans—new ways to view and synthesize data, aiding in the strategic planning process throughout the life of a show.
Dimensional Discovery: Building on seat level and patron data, users can drill down into the numbers based on almost any data point. For example: sales by zip code or gender AND zip, advance by seat location or only on Wednesdays, % capacity on weekdays and matinees, and so much more. Each metric (or dimension) layered on creates a more specific set of data to analyze. Beta users will help developers hone the use cases and applications.
Artificial Intelligence Recommendations: Datapulse’s new AI finds patterns, elevates outliers, and makes observations, so as beta users are notified of things like large international groups, price sets selling at an abnormal rate, and escalated “problem performances” (where sales are unusually low), the AI algorithm will formulate sales predictions and learn to think in ways specific to Broadway. We don’t expect predictions to be accurate to a high degree in the short term, but by 2020, we’re hopeful that Datapulse 4.0 will become a trusted voice at the strategy table.
We need your help. Current users of Datapulse and/or the STAR System who are interested in being a beta tester or who’d like a walkthrough of the first release of Datapulse 4.0 should contact Kyle Wright at kylew@shubertticketing.com.
For more information on The Shubert Organization, visit www.shubert.nyc.
Originally published in Broadway Briefing.