Ring, Ring! Group Sales Customer Care Speaking
11/16/17
It’s 2017, and everyone buys their tickets online, right? Not when it comes to group sales.
Buying individual tickets to a Broadway show is generally a straight shopping experience: search for tickets, select your seats, buy your tickets. Group Sales is a different animal, with policies varying by show and purchases requiring approval from the box office before completion.
So even though Broadway’s group websites have become more efficient, delivering content that helps customers learn about shows, along with comprehensive information about availability, pricing, and policies, there’s still a certain amount of mystery for some group buyers.
That’s where group sales “customer care specialists” come in. Opening a dialogue with the customer allows specialists to answer questions quickly and explain the process, in a way that they can’t via email. Broadway Inbound receives thousands of calls per month from group sales customers looking to chat about orders and to get answers to their burning questions.
One customer care specialist at Broadway Inbound explains it this way, “Most customers place their orders online, but for those requiring a little more hand-holding, I’m able to walk them through every step, talk to them about all their options, and remove some of the fear they might have about placing such a large—and expensive—group order.” She added, “This is especially true with educators, who have a whole bunch of added layers of bureaucracy to deal with.”
The fact is that Broadway is perceived as a luxury product, and buying upwards of 10 tickets can be daunting for some. The more we can do to make large group orders easier to buy, the better.
For more information on Broadway Inbound, visit www.broadwayinbound.com.
Buying individual tickets to a Broadway show is generally a straight shopping experience: search for tickets, select your seats, buy your tickets. Group Sales is a different animal, with policies varying by show and purchases requiring approval from the box office before completion.
So even though Broadway’s group websites have become more efficient, delivering content that helps customers learn about shows, along with comprehensive information about availability, pricing, and policies, there’s still a certain amount of mystery for some group buyers.
That’s where group sales “customer care specialists” come in. Opening a dialogue with the customer allows specialists to answer questions quickly and explain the process, in a way that they can’t via email. Broadway Inbound receives thousands of calls per month from group sales customers looking to chat about orders and to get answers to their burning questions.
One customer care specialist at Broadway Inbound explains it this way, “Most customers place their orders online, but for those requiring a little more hand-holding, I’m able to walk them through every step, talk to them about all their options, and remove some of the fear they might have about placing such a large—and expensive—group order.” She added, “This is especially true with educators, who have a whole bunch of added layers of bureaucracy to deal with.”
The fact is that Broadway is perceived as a luxury product, and buying upwards of 10 tickets can be daunting for some. The more we can do to make large group orders easier to buy, the better.
For more information on Broadway Inbound, visit www.broadwayinbound.com.
Originally published in Broadway Briefing.