The New Technology About to Revolutionize Broadway
For once, a reason to cheer for smartphones at the theatre.
5/19/18
Inclusivity. It’s become an industry buzzword—and for good reason. In recent years, theatres across the nation, including those on Broadway, have paused to take stock: Is theatre truly holding up a mirror to ourselves as the art form requires? As we continue to make strides towards inclusive stories representation onstage and backstage, The Broadway League and the Shubert Organization remembered the third, and crucial, partner in theatre: the audience.
Over the past 18 months, the Shubert Organization along with TDF, the Hearing Loss Foundation of America, The Association for Late Deafened Adults, and Hands On have been developing and testing new technology to solve the problem. The initiative from the Broadway League, which has been gradually implemented in theatres since January, is about to revolutionize Broadway.
As of June 1, every Broadway show will be able to build on previous accessibility by offering on-demand closed captioning and audio description at every performance beginning four weeks from any production’s opening night. In addition to the existing offerings, a new app called GalaPro app provides an alternative for both on-demand closed captioning and audio description to anyone with a smartphone.
Head over to Playbill to read more.
Over the past 18 months, the Shubert Organization along with TDF, the Hearing Loss Foundation of America, The Association for Late Deafened Adults, and Hands On have been developing and testing new technology to solve the problem. The initiative from the Broadway League, which has been gradually implemented in theatres since January, is about to revolutionize Broadway.
As of June 1, every Broadway show will be able to build on previous accessibility by offering on-demand closed captioning and audio description at every performance beginning four weeks from any production’s opening night. In addition to the existing offerings, a new app called GalaPro app provides an alternative for both on-demand closed captioning and audio description to anyone with a smartphone.
Head over to Playbill to read more.