When Left to their Own Devices
2/15/18
We’ve heard it so many times that we can barely stand to hear it again. And yet, it bears repeating: the big growth in online travel bookings is from Asia, most dramatically from China.
Note this growth rate from 2014 through 2017:
China +30%
India +14%
USA +6%
UK +4%
Germany +2%
The share of travel bookings made on a mobile device from China and India:
2015 32%
2016 41%
2017 49%
By 2020, the largest international market for visitors to NYC will be China. And +60% of those people will be booking their travel on a mobile device. So the big question is: Are you ready?
One way to prepare ourselves is embracing API connectivity, which enables third parties to sell a diverse product line of shows and price points, encouraging advance sales. APIs provide quick access to platforms selling Broadway in foreign languages and foreign currencies, open up distribution to smaller and larger players alike, drive targeted mobile sales on the day of the performance, and allow for dynamic wholesale pricing for advance and last minute sales.
So maybe the question isn’t just “Are you ready?” Perhaps it’s this: Are you thinking about how to serve new inbound travelers and promote Broadway to emerging markets?
For more information on Broadway Inbound, visit www.broadwayinbound.com.
Note this growth rate from 2014 through 2017:
China +30%
India +14%
USA +6%
UK +4%
Germany +2%
The share of travel bookings made on a mobile device from China and India:
2015 32%
2016 41%
2017 49%
By 2020, the largest international market for visitors to NYC will be China. And +60% of those people will be booking their travel on a mobile device. So the big question is: Are you ready?
One way to prepare ourselves is embracing API connectivity, which enables third parties to sell a diverse product line of shows and price points, encouraging advance sales. APIs provide quick access to platforms selling Broadway in foreign languages and foreign currencies, open up distribution to smaller and larger players alike, drive targeted mobile sales on the day of the performance, and allow for dynamic wholesale pricing for advance and last minute sales.
So maybe the question isn’t just “Are you ready?” Perhaps it’s this: Are you thinking about how to serve new inbound travelers and promote Broadway to emerging markets?
For more information on Broadway Inbound, visit www.broadwayinbound.com.
Originally published in Broadway Briefing.