Hi, We're Shubert Ticketing
A leading international provider of ticketing products and services, we deliver innovative solutions for users of our Telecharge or custom-branded sales interface. Our STAR System sells millions of tickets each year via online distribution channels, at box offices and call centers, and through third-party agents—using our secure web interface and API technology.
We offer unparalleled distribution and marketing options for retail ticket sales, group sales, the wholesale travel market, corporate benefits, and more. Our wide range of new and exciting marketing opportunities includes powerful email capabilities, online lotteries, loyalty and social sharing programs, and in-venue Wi-Fi.
Our technology is built on a foundation of experience as a Broadway theatre owner and producer, offering our clients a unique perspective. See what we can do for you!
Find out more!
As a venue owner ourselves, we know how crucial the ticketing system is to a successful business. That's why we developed our own. Using a century of knowledge and built from the ground up, the STAR System is composed of all the most important—and effective—ways to manage inventory and sales. Find out more.
Shubert Ticketing’s digital and social tools combine our vast customer data with the latest technology, allowing your business to maximize its marketing reach and impact. With our unparalleled targeting and retargeting, shopping and conversion, customer engagement, and reporting products—many of them free—you can ensure that you’re doing everything you can to find the buyers for your event. Find out more.
Shubert Ticketing was founded in 1979 to provide automated ticketing to Broadway and long-running open engagements in New York City and beyond. After a major expansion in 1992, Shubert has built itself into a leader in the ticketing industry, with venues and entertainment partners across the country. Find out more.
In the News
When Left to their Own Devices
By 2020, the largest international market for visitors to NYC will be China. And +60% of those people will be booking their travel on a mobile device.
Why "the best" marketing copy might be bad for your show
Why not lead with some of the things that make your show great? But over the years, hundreds of travel and tourism professionals have told us that their buyers tend to gloss right over that info, and if they can’t find something more about the show itself, they’re likely to move on.
Cleanup in Aisle 5!
Recently, Shubert Ticketing/Telecharge engaged with IBM® Watson Customer Experience Analytics, a customer behavior analytics solution that enabled our team to replay real-world customer sessions and pinpoint issues—as if we were sitting next to the customer.
Because You Rock 🔶 Open Pronto
Informative subject lines are consistently outperformed by language that might surprise you, like catchphrases, emojis, and exclamations.
Marketing Broadway...In Any Language
It’s imperative to have local experts in every major market who understand the various languages and cultural intricacies—and who understand how to sell Broadway.
Kids' Night - An Investment in the Future
The program, on its surface, is simple discounting, but it goes way beyond that to build new audiences of theater fans for Broadway.
Broadway Says 你好 (Hello) to China - Part 2
It’s vital to tailor our marketing efforts and sales channels to accommodate the specific needs of the Chinese consumer.
The Gift of Theatre
Check out these incredible top 5 experiences enjoyed by Audience Rewards members.
Broadway Says 你好 (Hello) to China
China is the world's largest outbound travel market, and the total number exceeding 100 million travelers represents only about 9% of the country's population!
Making Broadway More Accessible
The Shubert Organization and Sound Associates played host to TDF and The Broadway League's first-ever Accessibility Summit.