Hi, We're Shubert Ticketing
A leading international provider of ticketing products and services, we deliver innovative solutions for users of our Telecharge or custom-branded sales interface. Our STAR System sells millions of tickets each year via online distribution channels, at box offices and call centers, and through third-party agents—using our secure web interface and API technology.
We offer unparalleled distribution and marketing options for retail ticket sales, group sales, the wholesale travel market, corporate benefits, and more. Our wide range of new and exciting marketing opportunities includes powerful email capabilities, online lotteries, loyalty and social sharing programs, and in-venue Wi-Fi.
Our technology is built on a foundation of experience as a Broadway theatre owner and producer, offering our clients a unique perspective. See what we can do for you!
Find out more!
As a venue owner ourselves, we know how crucial the ticketing system is to a successful business. That's why we developed our own. Using a century of knowledge and built from the ground up, the STAR System is composed of all the most important—and effective—ways to manage inventory and sales. Find out more.
Shubert Ticketing’s digital and social tools combine our vast customer data with the latest technology, allowing your business to maximize its marketing reach and impact. With our unparalleled targeting and retargeting, shopping and conversion, customer engagement, and reporting products—many of them free—you can ensure that you’re doing everything you can to find the buyers for your event. Find out more.
Shubert Ticketing was founded in 1979 to provide automated ticketing to Broadway and long-running open engagements in New York City and beyond. After a major expansion in 1992, Shubert has built itself into a leader in the ticketing industry, with venues and entertainment partners across the country. Find out more.
In the News
The Enduring Appeal of Email Marketing
Over time, the popularity of email as a marketing tool has waxed and waned, but no matter how many times email is pronounced dead, marketers keep coming back.
Face-to-Face with the Travel Industry at IPW 2018
IPW is the most important Visit USA tradeshow of the year and the place where Broadway has its largest wholesale travel marketing presence.
The New Technology About to Revolutionize Broadway
For once, a reason to cheer for smartphones at the theatre.
Radical Hospitality Makes Broadway More Accessible
The session at the League's Spring Road Conference focused on new initiatives that are making Broadway more accessible for everyone both in New York City, and soon on the Road.
The Past, Present, and Future of Ticketing is Female
With Mother’s Day coming up, we wanted to take a look at the ways in which moms—and women in general—support Broadway and serve as our most enthusiastic ambassadors and ticket buyers.
Keeping a Close Eye on the Tony Noms
Online sales are only a piece of the sales volume puzzle; looking at Telecharge Call Center traffic and breaking down activity between desktop and mobile can help shows better understand buyer behavior.
It’s awards season, and while we eagerly await the Tony Award® nominations next week, Audience Rewards is focused on a different type of win: increasing revenue for shows.