Hi, We're Shubert Ticketing
A leading international provider of ticketing products and services, we deliver innovative solutions for users of our Telecharge or custom-branded sales interface. Our STAR System sells millions of tickets each year via online distribution channels, at box offices and call centers, and through third-party agents—using our secure web interface and API technology.
We offer unparalleled distribution and marketing options for retail ticket sales, group sales, the wholesale travel market, corporate benefits, and more. Our wide range of new and exciting marketing opportunities includes powerful email capabilities, online lotteries, loyalty and social sharing programs, and in-venue Wi-Fi.
Our technology is built on a foundation of experience as a Broadway theatre owner and producer, offering our clients a unique perspective. See what we can do for you!
Find out more!
As a venue owner ourselves, we know how crucial the ticketing system is to a successful business. That's why we developed our own. Using a century of knowledge and built from the ground up, the STAR System is composed of all the most important—and effective—ways to manage inventory and sales. Find out more.
Shubert Ticketing’s digital and social tools combine our vast customer data with the latest technology, allowing your business to maximize its marketing reach and impact. With our unparalleled targeting and retargeting, shopping and conversion, customer engagement, and reporting products—many of them free—you can ensure that you’re doing everything you can to find the buyers for your event. Find out more.
Shubert Ticketing was founded in 1979 to provide automated ticketing to Broadway and long-running open engagements in New York City and beyond. After a major expansion in 1992, Shubert has built itself into a leader in the ticketing industry, with venues and entertainment partners across the country. Find out more.
In the News
Kids (and Parents) Buy the Darnedest Things
The amount of money spent by parents to send their kids to BroadwayCon is a fantastic indicator that a child’s interest in Broadway generates adult spend.
UBERs, Tickets, and Econ 101
It can be argued that interventions in market economics—in this case, both supply and pricing of the taxi market—can have surprising outcomes, especially when new technologies arise.
Here and Now: Social Customer Service
These days, the demand for prompt, reliable customer service on social media is huge. Using your social channels to talk to customers and answer questions has gone from a “nice to have” to a “must have” in a few short years.
Please Be Informed: Communicating Clearly with Customers
Broadway has been around for over 100 years, and it can feel like it sometimes—especially in the ways we communicate with our ticket buyers.
Leaning into the Brand
Like Nike, the brand of Broadway has a core progressive ethos.
Broadway Week Gets a Summer Brand Refresh
We’ve been working with our good friends at NYC & Company on Broadway Week for over eight years now, and in that time their creative department has come up with some pretty fantastic ways to brand and promote the seasonal 2-for-1 ticket program.