What discussion of ticket buyers would be complete without a few questions on their research process, usually conducted on the web? If only we could be smarter about understanding their process we could market our shows better so they would all be huge (huuuuge!) Trump-like successes. On average Telecharge customers are still older than the reported Broadway averages and they tend to buy in advance, which suggests research and planning.
is Vice President of Ticket Sales. Among other responsibilities he is responsible for ticket pricing in all the Shubert Broadway theatres and assisting shows in Shubert theatres with their marketing. He began his career in 1978 at the Warner Theatre in Washington DC before moving to the Shubert Organization more than 30 years ago.
is Vice President of Marketing at the Shubert Organization, with a particular focus on branding, business development, and distribution for Broadway, Off Broadway and Shubert Ticketing's clients nationwide. Mr. Flateman is also CEO of Audience Rewards, The Official Loyalty Program of Broadway and the Arts.
Before coming to Shubert, Mr. Flateman was co-founder of Broadway Inbound, which provides the marketing and technical bridge between Broadway's primary ticketing entities and global online wholesale distribution partners. Earlier in his career, he was President of Gray Line New York for fifteen years, and was a producer of Broadway’s Elaine Stritch at Liberty, Harlem Song at the Apollo and other theatrical productions.
Mr. Flateman serves on the Board of Governors of The Broadway League and is Chairman of its Business Development Committee. He is an Executive Committee and Board Member of NYC and Company where he Chairs the Broadway, Attractions, and Entertainment Industries Committee, and is co-Chair of its Public Policy and Research Committee.. He is also a Board Member of the US Travel Association.
is Interactive Services Director at the Shubert Organization. Jennifer heads up the product management and digital marketing at Shubert Ticketing. In her fifteen years at The Shubert Organization, Jennifer has led the strategic and technological development of ten websites, including Telecharge.com, the highest volume ticket sales website for New York theater. She launched Shubert’s email marketing program in 2001, and now manages the email communications for three divisions, including overall strategy and integration with back-end and third party data sources. She launched the first mobile e-commerce website for theatre tickets in 2009. She led a Broadway industry-wide team to launch the In Theatre Network, a digital signage service available in Broadway theatres. Prior to The Shubert Organization, Jennifer managed the official website and webcast for the 2000 Tony Awards with technology partner IBM. She has a BA from Harvard.
is Interactive Marketing & Analytics Senior Manager with seven years in the consumer and B2B data-driven marketing space, Kyle has spent the last two at Shubert Ticketing developing an integrated data marketing platform. Audience Connect leverages transactional and behavioral data to transform content-based digital marketing into a new profit vertical for Telecharge.com. Strategic integrations with more traditional marketing channels – email, social, and retargeting/re-engagement – provide additional fuel and added value to the platform. Prior to Shubert Ticketing, Kyle managed marketing for an entertainment marketing startup – Plum Benefits – which provides online access to live entertainment discounts to employees as a corporate benefit through HR departments.