Case Studies

Background
Ticket Central, a New York-based ticketing company serving non-profit subscription theatre organizations, needed to upgrade their software platform.  Their existing system caused delays in deploying new venues, users and software features, and it presented ongoing operational and reliability challenges. These difficulties had begun to affect Ticket Central's operations and limit the company's growth.

After evaluating numerous alternatives, Ticket Central identified Shubert Ticketing's STAR System as providing the most comprehensive solutions to their business and technology challenges.  The Star System offers unparalleled functionality for selling extended-run events and subscriptions, is both dynamic and scalable, and has the ability to handle significant surges in traffic.

Results
The innovative solutions and unequalled support that Shubert Ticketing provides enables Ticket Central to serve their own client venues more successfully.  Ticket Central can now add a new venue in mere days - rather than weeks or months - and each venue box office performs its own event set-up, with no delays.  The efficiency of selling tickets on the STAR System has shortened calls and increased total ticket sales, leading to higher profits without increasing service fees.

Ticket Central's Director of Operations at the time, Mike Rafael, was thrilled with the results.  "Other systems are built to work; the STAR System is built to succeed.  It's eminently adaptable.  Its flexibility and nimbleness are astounding.  It's done everything we've ever asked it to do."

Not only have operations at Ticket Central improved, but they have also experienced significant growth and increased profitability.  Rafael adds, "We've added many new clients whom we could not have served without the STAR System, including ten clients who use the subscription software.  These clients can then use the STAR System's exceptional reporting and data mining for marketing their subscriptions to single-ticket buyers.  Our total sales and profitability per ticket are higher than they've ever been in the history of Ticket Central."


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Other systems are built to work; the STAR System is built to succeed.
- Mike Rafael, Director of Operations, TicketCentral