Building on the Success of Broadway Week
7/20/17
NYC and Company’s vibrancy programs are industry specific initiatives designed to focus global and local attention on what makes New York so special. The mother of them all, of course, is NYC Restaurant Week, now celebrating its astonishing 25th year.
Restaurant Week has evolved and grown and has been copied all across the world. And with a gracious nod to our dining colleagues, it’s been copied by us on Broadway to create Broadway Week, now in its 8th year.
Broadway Week is designed to generate visibility and revenue for Broadway at traditional low points in our yearly sales cycle. Last season, the two Broadway Weeks sold over 230,000 tickets in our deepest need periods.
Like Restaurant Week, Broadway Week requires only a small commitment of funds by the industry partners (our shows), along with a larger commitment to have sufficient inventory and a strong marketing desire to create a large-scale impact.
Building on the shows’ commitment, the City (via NYC and Company) delivers marketing on bus shelters and LinkNYC units, taxi video, digital and print display ads, via email, and on social media—worth many millions of dollars over the years. NYC and Company also commits significant staff resources and leverages partnerships with AARP, American Express, Amtrak, and more to make all this happen.
Now we need to reaffirm Broadway’s commitment to this global initiative. Like our colleagues in the restaurant world, it’s time to look for ways to keep the Broadway Week program fresh, so we too can make it to see a 25th anniversary celebration.
For more info on Broadway Week, visit www.nycgo.com/broadway-week.
Restaurant Week has evolved and grown and has been copied all across the world. And with a gracious nod to our dining colleagues, it’s been copied by us on Broadway to create Broadway Week, now in its 8th year.
Broadway Week is designed to generate visibility and revenue for Broadway at traditional low points in our yearly sales cycle. Last season, the two Broadway Weeks sold over 230,000 tickets in our deepest need periods.
Like Restaurant Week, Broadway Week requires only a small commitment of funds by the industry partners (our shows), along with a larger commitment to have sufficient inventory and a strong marketing desire to create a large-scale impact.
Building on the shows’ commitment, the City (via NYC and Company) delivers marketing on bus shelters and LinkNYC units, taxi video, digital and print display ads, via email, and on social media—worth many millions of dollars over the years. NYC and Company also commits significant staff resources and leverages partnerships with AARP, American Express, Amtrak, and more to make all this happen.
Now we need to reaffirm Broadway’s commitment to this global initiative. Like our colleagues in the restaurant world, it’s time to look for ways to keep the Broadway Week program fresh, so we too can make it to see a 25th anniversary celebration.
For more info on Broadway Week, visit www.nycgo.com/broadway-week.
Originally published in Broadway Briefing.