Fueling the Travel Market with API Technology, Part I
11/2/17
Fun Fact: At least 60% of the Broadway audience comes from the visitor market. And visitation to NYC is steadily growing; according to NYC and Company, we welcomed over 60 million visitors to the city in 2016. That’s a great opportunity for ticket sales, but reaching our potential buyers and taking the mystery out of ticket buying have always been major challenges.
To overcome this, Broadway has embraced newer distribution methods to make it easier for potential customers to learn about shows and buy good tickets, in advance, at fair prices, in places where they want to shop. And the best way to do that is through API connectivity.
API connections allow major e-commerce travel related companies like Expedia, Viator, Virgin Holidays, and Japan Travel Bureau to sell more shows, more effectively. They make the product flow seamlessly from the ticketing system into the retail store front and directly onto the shelves where people are shopping.
And for every known brand or store front, there are many more lesser-known outlets that sell tickets domestically and globally, with rich content and in foreign languages and foreign currencies—like KISSA, Ticmate, WePlann, Leisure Connect, ATD, and many more. Shubert and Broadway Inbound currently have approximately 75 companies active on various APIs, and more complete their connectivity all the time.
Essentially, it’s putting Broadway ticket inventory—direct from the primary seller—on other validated sites for sale to consumers wherever they are. We’ll take a deeper dive into how APIs work to make Broadway tickets more available next week.
For more information on Broadway Inbound, visit www.BroadwayInbound.com.
To overcome this, Broadway has embraced newer distribution methods to make it easier for potential customers to learn about shows and buy good tickets, in advance, at fair prices, in places where they want to shop. And the best way to do that is through API connectivity.
API connections allow major e-commerce travel related companies like Expedia, Viator, Virgin Holidays, and Japan Travel Bureau to sell more shows, more effectively. They make the product flow seamlessly from the ticketing system into the retail store front and directly onto the shelves where people are shopping.
And for every known brand or store front, there are many more lesser-known outlets that sell tickets domestically and globally, with rich content and in foreign languages and foreign currencies—like KISSA, Ticmate, WePlann, Leisure Connect, ATD, and many more. Shubert and Broadway Inbound currently have approximately 75 companies active on various APIs, and more complete their connectivity all the time.
Essentially, it’s putting Broadway ticket inventory—direct from the primary seller—on other validated sites for sale to consumers wherever they are. We’ll take a deeper dive into how APIs work to make Broadway tickets more available next week.
For more information on Broadway Inbound, visit www.BroadwayInbound.com.
Originally published in Broadway Briefing.